Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is a satellite pay TV company and along with Sky Sports it also has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package over the basic Sky Sports. Since its creation in 1990, Sky Sports has played a very prominent role in commercializing British sport. This channel has also been instrumental for making a paradigm shift in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break away from the Football League in 1992.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have a privileged sports channel initially http://spessartnews.com. Sports programs were broadcast sometimes by this channel but instead of launching a sports channel of their own, Sky Television made a decision to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed as one of its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially launched as British Sky Broadcasting, the Sports Channel was relabeled Sky Sports when it was finally launched in April, 1991 on the SES Astra IB Satellite tv. Eurosport discontinued its partnership with Sky Television upon the launch of Sky Sports but continued to be available on the SES Astra platform.
Sky Sports soon turned out to be one of the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports like a subscription channel. After Sky Movies, this was the second channel in the Sky system which was encrypted through the Video Crypt system. Though Sky Sports began by airing sports such as golf and rugby, it soon acquired the rights to air Italian and German League Football thereby improving its popularity base.
In 1992/93, with the formation of the Premier League, Sky Sports had become the most favored sports channel following the acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also manages Sky Sports news, the 24 hour sports news channel which was launched in 1998. The design of this news channel was overhauled during 2007. This was just in time with the football season. Although the main structure of presentation was maintained, the colour displays of the information box, the ticker towards the bottom of the screen and also the breaking news ticker were changed www.sportfanatick.com. A new studio, new theme tune and new title sequences were also a portion of the revamping. Nevertheless the broadcasting format continued to be at the 4:3 and failed to get upgraded on the Widescreen 16:9 formats.
Till date Sky Sports is associated more with football than with every other sports. It’s perhaps because of this reason that this channel does tend to suffer from some loss in viewership throughout the summers when no football is played.