Sky Sports is British Sky Broadcastings premier 24 hour sports news channel in England and Ireland. British Sky Broadcasting is actually a satellite pay TV company and together with Sky Sports additionally, it has Sky Sports 1, 2, 3 and Xtra which are available as a Premium package above the basic Sky Sports. Since its inception in 1990, Sky Sports has played a very dominant role in commercializing British sport. This channel has additionally been instrumental in making a paradigm change in the organizational structure of sports broadcasting by being the first ones to support and encourage the Premier League to break out from the Football League in 1992 odds betting.
Sky Sports began as The Sports Channel in March 1990 as Sky Television did not have an exclusive sports channel initially. Sports programs were broadcast sometimes from this channel but rather than introducing a sports channel of their own, Sky Television made a decision to invest in Eurosport. With the launch of Sky Television in February 1989, Eurosport was marketed among its 4 channels.
British Sky Broadcasting and Sky Television declared a merger in the year 1990. Initially unveiled as British Sky Broadcasting, the Sports Channel was rebranded Sky Sports when it was eventually launched in April, 1991 on the SES Astra IB Satellite television. Eurosport terminated its partnership with Sky Television upon the launch of Sky Sports but continued to be located on the SES Astra platform.
Sky Sports soon developed into just about the most successful channels in the Sky system. It was from September 1992, that Sky began selling Sky Sports as a subscription channel. After Sky Movies, it was the 2nd channel in the Sky system which was encrypted via the Video Crypt system. Even though Sky Sports began by airing sports including golf and rugby, it soon acquired the rights to air Italian and German League Football thereby increasing its popularity base.
In 1992/93, together with the formation of the Premier League, Sky Sports had become the most favored sports channel following a acquisition of the exclusive broadcasting rights of Premier League Football in England and Ireland for a period of 5 years.
Sky Sports also operates Sky Sports news, the 24 hour sports news channel which had been launched in 1998. The look of this news channel was overhauled in the year 2007. It was just in time with the football season. Though the main structure of presentation was preserved, the colour displays on the information box, the ticker at the bottom on the screen and the breaking news ticker were changed. A new studio, new theme tune and new title sequences were also a part of the revamping. However the broadcasting format remained at the 4:3 and failed to get upgraded to the Widescreen 16:9 formats check my source.
Till date Sky Sports is related more with football compared to every other sports. It is perhaps due to this reason that this channel does have a tendency to suffer from some loss in viewership throughout the summers when no football is played.